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Volume 3 Number 15
• On The Desktop • Feature Article • TechNews • JobsNW |
On The Desktop is devoted to information of specific interest to those working in the fields of TV, Film, and Multimedia. It includes news, tips, publication links, announcements, and other resources that have recently come across the editor's desktop. What does a web page counter tell you visitors? At the bottom of the Proscenia Newsletter's front page is a counter which registers "hits". Many web developers use these counters to suggest how many users access a site. Hits, however, are not a accurate indicator of a site's success. An individual who visits a web site may view a page that includes a text document, embedded files, and graphics. A counter will count each of these items as a separate hit as they are download to the user's computer. A user who accesses a page with three graphics will be registered as four hits on a counter. One hit for the text file, and three hits for the graphics. A hit then is one item being downloaded and the more items on a page the more number of hits will be registered. A more accurate way to gauge the success of a web site is to look at the number of visits made. A visit statistic measures the number of people visiting a site for the first time. The site server records the IP address of the computer and stores it in a statistical database as a single record. When we look at this newsletter's hit and visit statistics for August, we note that the our front page received 470 hits and 287 visits. Although we'd like to think we had more readers than that, the truth of the matter is that we have a small, but most apprecited, readership as measured using the "visit" statistics. To increase traffic we have added keywords and descriptions as meta statements to each page. A search engine will gather this data and if someone is looking for film compeitions, for example, our page may appear. Obviously, the idea that "if you build it they will come," isn't necessarily the best way to approach the promotion of a web site. One needs to learn how to market their material. As we get better at promoting this publication we will share what we learn with readers. Pricing Your Work. What factors should you consider in pricing your project. The tutorial How to Establish Basic Estimate Guidelines by Mark Monlux was written for those in the Graphic Design business who needed guidance on how to grasp the problem of determining estimates. Winning Media Designs. I.D.'s Interactive Media Design Review spotlights the year's most innovative interactive designs in 7 categories - everything from CD-ROMs, DVD's, games and kiosks to software installations, Web sites, experimental and student work. Although the 2004 awards will not be announced until November, you can check out the winning entries for years 2000, 2001, 2002, and 2003. Newsletters for Creative People. Looking for useful information, tips and news from experts in their field? F&W Publications delivers free newsletters to hundreds of thousands of creative-types just like you—from writers to artists, woodworkers to designers. It's the kind of information you can use every day. Forget Passion When Looking for a Job. Career coach Dr. Nemko's, whose weekly radio show airs in San Francisco has written an informative advice article for MSN on not following your passion when it comes to seeking employment. Nemko notes that "..millions of people have followed their passion, especially in the arts and non-profit areas and still haven't earned enough money to even pay back their student loans, let alone make a middle-class living doing what they're passionate about." The article notes that "follow-your-passion" careers as usually highly competitive and employers have no problem in paying low wages and no benefits. On the other hand, he write, "...if your job is mundane...the employer is more likely to offer decent working conditions, reasonable work hours, kind treatment, opportunities for learning, and pay you well. Those are the things that, much more than being in a "cool" career, lead to career contentment. Read the Full Story NW USA Hello! Video is a semi-monthly, independent video and performance show, featuring a variety of local and national artists, in Portland, Oregon. Hello! Video is collaborative to the point of near-anarchy, with everything from the website, the publicity, even the show itself created by a combination of enthusiastic regulars and new talent, every month. Our primary goal is showing video work by independent artists, but every show is a unique and remarkable event Hello! Video is organized by Ray Daniels, who can be reached at 503.490.4595 with questions, or at ray@hello-video.com. ASIFA-Northwest is the Pacific Northwest’s foremost organization for the animation community, with a collective membership of professional animators, filmmakers, students, teachers and fans as well as affiliated professions such as voice-over actors, composers, puppeteers, illustrators and cartoonists. The Northwest has a rich history of experimental and independent animation, as well as commercial production in the areas of stop-motion, computer graphics visualization, interactive and video game animation. The mission of ASIFA-Northwest is to promote the art of animation and foster the development of the animation industry in the Pacific Northwest, including Oregon, Washington, and Western B.C. Canada.
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